Ep 95. Content Creation Hacks: How Busy Mompreneurs Can Streamline Production to Save Time

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You are now tuned in to the mom CEO suite podcast.

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I'm your host, Felicia, wife, mom, and

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entrepreneur. In this podcast, I'll be sharing my mompreneur

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journey along with strategies that will help you build your online

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business operations in a sustainable way. The goal is

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to help you build a business that fits into your lifestyle as a mom who

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values putting family first. We will also hear the

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experiences and expertise of other moms with service

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based businesses. You'll get a peek into our journeys, so you'll

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know that you aren't alone. Motherhood gets hard.

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Entrepreneurship gets hard. But together, we can

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do hard things. Welcome to the suite.

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Hey friend, welcome to another episode. Thank you so much for being here. So

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today I want to get into some content creation Hicks,

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or really just how you can streamline. Your content

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creation production. So that you can

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ultimately save time. This whole idea of

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working smarter, not harder. Um, so the

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first thing just going to hop right into it, the first thing is that you

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want to plan ahead. I know for me,

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Creating content was like the last thing in my

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business that had a system to it. I would

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really just a post on the fly.

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And in real time and it just was not. It just,

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wasn't working for me. And I really want it to be able to

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outside of the podcast. Now, the podcast I planned that ahead. And

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so I knew that because I could do it for the podcast, I could do

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it for these other types of content that I was producing, like the social media

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posts. And now I'm getting into, blogging

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and Pinterest and all these other things. So the main thing though,

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is to plan ahead. And so what I do with the

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podcast, I look. Nail it's one to three months ahead.

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And I look and I say, okay, I already know what my offers are

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going to be. What else is going on? Looking at a calendar? Is this around

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the holidays? Is there a special promotion? That's going to be

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happening. You know, my releasing something new, my launching something new.

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Do I just want to be foot promotion for something specific?

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Um, and my hosting in any event, whatever it is. So just

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look ahead to see what's on the calendar. And then you

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can plan out your content based on that. If there's nothing like

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really specific. In terms of themes related to

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date, I'll just go based on, um, my

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offers. And creating content that relates to the

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offers that I am. Selling. Okay, so plan

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ahead. However that looks for you. You know, you can do a

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quarter at a time if you want to do half a year. If it's just

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one week at a time. Planning ahead though, is going to

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help you just get ahead of the curve And when you're able to plan ahead

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You don't have to in real time be creating this

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thing and you can still have a presence without actually being

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present. So again, first thing, plan

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out. Then the second thing you want to do is you want to map out

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your actual process. For whatever it is that you do.

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So for me, For the podcast. Um,

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I had to map out what all of the steps were for producing the

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podcast. So what I did is I wrote it down.

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And then I actually created a checklist for

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myself and click up. So for each podcast episode,

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it's a task and click up and then each task

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has this checklist attached to it. So for every

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episode, I know that these are all of the steps that I need to take

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in order for this. Episode to be

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100% produced. and click up, I have

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some. Uh, some automations and things, and it doesn't have to be that

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intricate for you. Right. But just know what your process is. And so I

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think I have maybe like 17 steps. And just know that this is

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going to change as your process evolves, you might

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actually execute the process and realize, okay, you might need to

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add some things you might need to take away some things.

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you might need to rearrange the order that some of these things are

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happening in. So that's why it's really important to map out your process.

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So what are all of the things that you need to do? just map that

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out. Okay. So you can know. Each time you are

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creating this process. Having that checklist is really just going

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to help you not be starting from zero every time.

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It's going to help you. be able to

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complete the process quicker because you're going to be doing the

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same thing over and over again. And you're kind of get into this rhythm.

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Of execution and You know exactly what it is you need to do. There's no

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second guessing. There's no figuring it out and every time you're doing the

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same thing. So that's why it's important to map out your process.

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Um, Then you want

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to batch your tasks again, this just helps

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you to maximize. Your

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productivity. And so batching your task is basically

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just grouping. You can either group.

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Like tasks together. So for example,

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um, with, again, I'm just always going to go back to the podcast as an

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example. With the podcast. I can say, I'm going to

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record all of the episodes. For the month on

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this day, this that's what I've done before. In the past, I

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recording four episodes in one day, that's considered batching, and then I'm

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going to edit all of the episodes on this particular day.

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And then I'm going to schedule on this particular day. Now you can batch it

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in that way, like related to the task type,

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but then you can also batch it related to by just the

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content type. So for example,

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with. My emails. So now I know with my emails.

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I sent two emails per week. One of them is like a newsletter type

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email. The other one is more of like a sales email.

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And so I could say, okay, I'm going to,

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on this particular day, I'm going to write

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all of the content for the newsletter

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email. And then on this day, I'm going to write all of the content for.

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the cells email. So it's not based on

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activity. Or task it's more so based on

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the type I don't know, there's a better word for it, but I just can't

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think of it right now. So it's more so based on the type, not the

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actual task. Now for the email

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example, if I was doing it by task, it would look different.

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It would be okay. I'm going to write all of the content for the emails,

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and then I'm going to schedule all of the content for the emails. So

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a slightly different, you can do it however you want to do it, but

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it's really just grouping like things together so that you're not losing

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momentum when you switch from one type of

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task or one content type from one to the

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next. So batching tasks can be super helpful. And again, when you batch them, you're

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able to schedule things out in advance. And so this is what I do,

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you know, the podcast and I'm getting into a group where I can do this

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with my emails. So a month at a time. I know

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what, you know, the podcast can be all done for the entire month. All of

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my emails can be done for the entire month. And now I'm getting to

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the point where I can, I don't know if I'll be a month ahead with

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the, uh, social media polls, but at least I'll have the

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calendar. I'll know what I have to pose. And then I

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probably be scheduling like a week or two at a time.

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Then finally, once you've planned ahead, once you've mapped out your process, you have

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your, you know, your checklist, you know what your workflow is, you've

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batched tasks. Then you can delegate. You can

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delegate to AI. So AI can help you

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complete some of these tasks and there's so much that it can do in

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terms of, um, creating content for you,

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repurposing content for you. Um, so much it can

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do so you can delegate to AI. You can also delegate

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to automated tools. So again, when it comes to the scheduling

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you're, um, you. are not actually manually.

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Writing these emails or posting these things in real time. B

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automation is taking care of that task for you, or you can

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actually hire somebody to do X, Y, and Z tasks.

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Now. one of the reasons, again, going back to mapping out your

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process and having that checklist. I mentioned I have mine and

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click up and part of the reason why I like having it in a tool

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like click up is because I can track to see how long each

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task is taking me. No, I don't, you know, always

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track my time. That's something I need to get better at.

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But I have tracked. Okay. How long does it take me

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to. Um, produce one podcast episode

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with all of the different pieces involved. And so now when I

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have my time track, I'm able to look to see what's taking up the most

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time and then I'll be able to. You know, if I get to. a point

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where I'm at capacity. Or I just

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don't want to do specific tasks anymore. And I want to lighten

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my load, then I can look to see, okay, what is taking up the

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most or what's taking up the bulk of my time and then I

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can. Um, higher out from there.

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So that's why I like using, uh, tools like click up.

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Or some type of project management tool, some type of time tracker or something,

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that'll help you to be able to kind of make these informed decisions later. Or

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you might not be in a position or you might not need to hire now,

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but it could be beneficial to you in the end. It,

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even if you're not going to hire, it'll just be good for you to know

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how you're spending your time. And if what you are spending your

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time on. Um, if it actually makes sense for you to be doing those things,

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right. So do you just need to cut certain things out? Um, because

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it's not a. It doesn't have

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a. ROI return on investment. The

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investment. being your time. Okay. So. Again, just

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some quick hacks to help you streamline your content

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creation production. Number one, you definitely want to plan ahead. Number

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two, you want to map out your process, have a checklist, and then also track

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your time while you're doing this. Number three, you want to batch your

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tasks? Either batch them by like the content type or bash them

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by the task activity. And then finally

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delegate where you can, you can delegate to AI artificial intelligence,

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automated tools, or you can hire someone.

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So I hope that this was helpful. Shoot me a message over on

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Instagram and let me know, you know, how you are

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streamlining, if any of these things. Really stood out to you in

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which one you're going to focus on. Shoot me a message over on Instagram.

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Let me know. Thank you for listening and I will see you in the next

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episode. Thank you for listening to the MomCEO Suite

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Podcast. If you enjoyed this episode, can you do us a favor?

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Leave a review on iTunes and share with other moms in business

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like you. Help us spread our message and empower others who are

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