Ep 93. How to Have a Peaceful & Profitable Business Doing the Bare Minimum as a Mompreneur w/Kay Hillman
In this episode of The Mom CEO Suite Podcast, Kay Hillman (CEO & Sales Coach) shares her strategies for achieving a peaceful and profitable business with minimal effort, focusing on mindset shifts in selling, relationship building, and leveraging the "bare minimum" business model for mompreneurs.
About Kay
Kay is a CEO & Sales Coach and the CEO of Moms Do Business Different, which is a community that focuses on supporting moms in navigating the rhythm of motherhood and building a thriving company. It's a safe space for moms to navigate the seasons of motherhood, mom fog, and joy so that they can find peace and profit with their journey while doing the bare minimum.
LINKS & MENTIONS
- Connect with Kay on Instagram
- Moms Do Business Different Podcast
- Ep 84. Hormone Health & Cycle Syncing for Busy Moms in Business w/Leisha Drews
RESOURCES
- The Mom CEO Suite Masterclass Collection https://www.themomceosuite.com/masterclass
- CRM: Dubsado - Get 20% off your 1st month (if paying monthly) or 1st year (if paying annually)
- Website Hosting: Showit - Get 1 month free
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Connect with The Mom CEO Suite
Website: themomceosuite.com
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This podcast uses the following third-party services for analysis:
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Transcript
If you take a day off, a week off, even a month off, like I
Speaker:took a whole year off. It's not going to make or break you. Like it's
Speaker:not going to make or break you. You are still going to be able to
Speaker:come back. And the most important thing is that you come back your best
Speaker:self. And if that means you need to take a step, you need to be
Speaker:sick for the week. You need to just get your mental health together for a
Speaker:month or two, do that. Like it's, it's more important for you to take care
Speaker:of yourself and your family, which of course is probably your number one priority. And
Speaker:then to try to force things with the business, because it's just going to lead
Speaker:to more stress and it's not necessary. So you're in a season, you will make
Speaker:it through and just give yourself some grace. You are now
Speaker:tuned in to the mom CEO suite podcast. I'm
Speaker:your host, Felicia, wife, mom, and entrepreneur.
Speaker:In this podcast, I'll be sharing my mompreneur journey along with
Speaker:strategies that will help you build your online business operations
Speaker:in a sustainable way. The goal is to help you build a business that
Speaker:fits into your lifestyle as a mom who values putting family
Speaker:first. We will also hear the experiences and expertise
Speaker:of other moms with service based businesses. You'll get a peek into
Speaker:our journeys, so you'll know that you aren't alone. Motherhood
Speaker:gets hard. Entrepreneurship gets hard. But together,
Speaker:we can do hard things. Welcome to
Speaker:the suite.
Speaker:All right. Hey friends, welcome to another episode. Thank you so much for
Speaker:being here. So I don't always say I'm super excited about these episodes, but I
Speaker:really be excited. But today we have Ms. Kay Hillman
Speaker:and I just love her energy. I'm also a part of her membership, which she's
Speaker:going to tell you guys about a little bit later. But Kay, she
Speaker:is a CEO and CEO. Sales Coach and the CEO
Speaker:of Moms Do Business Different, which is a community that
Speaker:focuses on supporting moms and navigating the rhythm of motherhood
Speaker:and building a thriving company. It's a safe space for moms
Speaker:to navigate the seasons of motherhood, mom fog,
Speaker:and joy so that they can find peace and profit with their journey
Speaker:while doing the bare minimum. I love
Speaker:it. Hey, Kay. How are you? Welcome to the suite. Hey boo.
Speaker:Hey, I'm so excited to be here.
Speaker:That is so funny, like, I literally hear that in my head, like, when we're
Speaker:in select and you're talking, like, I hear your voice saying that, it's so funny.
Speaker:Hilarious. So natural me. But I'm so glad we
Speaker:finally got you to come on to the podcast. So tell us
Speaker:a little bit more about you, who is Kay and just tell us more about
Speaker:your business. Yes. Yes. Yes. My name is Kay Hillman. I'm a
Speaker:believer. I love reading the Bible and talking about Jesus. Literally any chance I can
Speaker:get. Um, I am a wife. I've been married for seven
Speaker:years now and I'm a mom of two toddlers. I think. It's four years
Speaker:old, still a toddler. I don't know, but I'm a mom of two, two boys.
Speaker:Um, I founded two companies, Moms Who Business Different, like you said earlier. It's
Speaker:a sales and business like strategy consulting business. And then I
Speaker:also have a photography business, K Hillman Photography, and it used to be a
Speaker:brand photography studio. And now we've merged into being a family and
Speaker:maternity photography studio. So that's been really fun. That's a new thing this
Speaker:season of life. Um, I started these businesses.
Speaker:Really after I just could not get a job after going to med school, I
Speaker:did drop out of med school. So I wasn't expecting to become a doctor or
Speaker:anything like get a, a doctor role, but you know, I did
Speaker:try to get a job. Um, I went and got my master's and, uh, even
Speaker:after that, I still could not get a job. And so I applied to like
Speaker:local charter schools. This is right after I got married. And so, um, I, I
Speaker:couldn't get hired anywhere. So I started driving for Uber. I started driving for Instacart
Speaker:and I did that for a good minute. Like I did it for a really
Speaker:good minute. Yeah. And during that season, I ended up just picking up a
Speaker:camera as a kid. I always was kind of interested in like photography and
Speaker:creativity, but, you know, in, in my household, uh, my
Speaker:biological mother is Haitian. So like growing up in that way, they're like, you're
Speaker:going to be a doctor, a lawyer, like something, you know, prominent. So that's kind
Speaker:of like the energy that I grew up with, but. As an adult, I was
Speaker:like, you know what? Let me just try something new. Nobody's giving me a job
Speaker:anyway. So why not try something? So that's when I picked up a camera and
Speaker:it was a wrap, honey. Um, it's so crazy that my parents wanted me to
Speaker:like be a doctor or something because literally they are entrepreneurs
Speaker:too. So it would make sense that I would follow in that footstep since I
Speaker:was raised that way, but whatever. We just let parents do what they do. So
Speaker:From that point, I started like building my businesses on social media. Like I
Speaker:was posting about this is back before we really had like the algorithm that
Speaker:anybody really cared about for real, for real. So I was like
Speaker:getting clients on social media and a lot of people local to me were asking
Speaker:like, how are we getting clients? Especially as a photographer, people just were so curious
Speaker:about how do you get clients on social media? And I will say like back
Speaker:then it was just completely, it was a whole different era. Okay. So
Speaker:it was different, but I started teaching like classes and workshops and it literally just
Speaker:spiraled into. I, when I first
Speaker:started this, like it was called, she's a creative and I was really looking for
Speaker:community in the local area since I was new to Atlanta. And when I think
Speaker:back, there's just no way I could have known or planned that
Speaker:what I have today. Like, it's, it's truly surreal. It's
Speaker:definitely like a God moment. Like, whoa, you really, like, really brought
Speaker:me from the trenches. And now look at where we are. So, yeah. It's been
Speaker:really exciting. I definitely have had like some low moments like even in
Speaker:saying all this Most of this stuff happened as I was having my oldest
Speaker:child Um and my first child like that was just a whole doozy.
Speaker:Like it was a rough pregnancy everything was just really really
Speaker:crazy and actually like the hour after I gave birth
Speaker:a client cussed me out like literally called me on the phone and cussed me
Speaker:clean out I mean i've never been called so many b words in my life
Speaker:Not posting content and creating something for them. It was a hot mess express
Speaker:and I quit my business after that. And I knew that like after
Speaker:that experience, I was like, you know what? If I come back to this,
Speaker:I have to figure out how to do business in a way that is peaceful.
Speaker:Like you, you are not going to stress a girl out. Okay, it has to
Speaker:be profitable and it has to be bare minimum. Like I just I want to
Speaker:do the bare minimum because now my mom like there's just way more responsibility with
Speaker:more things on my plate. Okay. I'm not going to let these people stress me
Speaker:and I'm not going to be broke either. You know, like it's just not happening.
Speaker:That's not cute. And that's what I did. I honed my sales skills. I've always
Speaker:been really good at sales. And so I really like honed those skills a lot
Speaker:better. And then I kind of leveraged, and this is something that I talk about
Speaker:a lot, like leverage your previous skills. I had a lot of skills working with
Speaker:like multiple six figure companies, seven figure companies and helping them with their business
Speaker:operations and with their like. business like systems. And so I was like,
Speaker:okay, I'm going to create something sustainable off the back of this. And now literally
Speaker:every year I serve like hundreds of clients. It's, it's almost crazy sometimes when I
Speaker:think about it, like, yo, there's like hundreds of people on the list for this
Speaker:year. And that's just crazy. Like, it's just crazy to me. And I have a
Speaker:very small team. I don't work more than 20 hours a week. If I work
Speaker:more than 20 hours a week, it's like, whoa, like, what are you doing this
Speaker:week? Um, I must be doing something extra, but like, I really be I
Speaker:just be chilling. I'd be vibing. And it's just, it's so cool. And I love
Speaker:helping other moms do the same. So that's me in a nutshell. Oh my
Speaker:goodness. That was so good. I love hearing people's journey because.
Speaker:You know, I think, and especially in the online space, everything feels so curated
Speaker:and everyone talks about success, but we don't really see
Speaker:the journey that people took to get to where they are. So I love hearing
Speaker:how it was like, it wasn't like, Oh, you just started a business and it
Speaker:was ultra successful from the beginning. It was like, okay, this started because I couldn't
Speaker:get a job. I was doing Uber and God kind of just led you to
Speaker:where you are. So you talked about You only work like 20
Speaker:hours a week, right? And you talk about doing the bare minimum. So can you
Speaker:talk a little bit more about what that means and how is it
Speaker:that you're able to have a profitable business and only work those
Speaker:20 hours per week? Yes, girl. That's my favorite thing to talk about,
Speaker:honey. I love bare. Oh, bare minimum is like the thing. And I know
Speaker:it's like some people, like in some contexts, I can see why people feel like
Speaker:bare minimum is a bad thing, but baby, it is not a bad thing over
Speaker:here. Okay. At all. Bare minimum is simple. Like,
Speaker:The whole concept behind this, it's called, um, I call it a bare minimum business
Speaker:model. And so essentially you're creating a business model that
Speaker:is super simple and it prioritizes high impact
Speaker:activities. I call them income producing activities. So, you prioritize like
Speaker:those activities and then you prioritize delegating and automation. So
Speaker:basically you are figuring out how can I simplify this business? How can I
Speaker:streamline the business and how can I do the least to get the
Speaker:maximum results. So like when you look up bare minimum in the dictionary, it actually
Speaker:says like something about something to the degree of like, the smallest
Speaker:amount of effort in order to get a desired result. That's all this is right.
Speaker:You're creating a business that requires the smallest amount of effort for you
Speaker:in order to get a maximum result. So if your result that you want is
Speaker:10, 000, figure out what is the smallest thing, like what's the least that you
Speaker:can do in order to make that money. And it doesn't mean that we're lazy.
Speaker:It doesn't mean that we're Not serving our clients well, like my, my clients
Speaker:are a vibe. Okay. We have a lot of fun and we make a lot
Speaker:of money. Right. But we're not doing all the things because. Priority number
Speaker:one as moms are our children, right? Like we want to spend time with our
Speaker:children. We want to be present with our kids. We want to be able to
Speaker:do and get them whatever we want, you know, and then also for ourselves, like
Speaker:I, I want to have nice things. I like nice things. I like enjoying my
Speaker:life, you know? And so because of that, creating a bare minimum business model,
Speaker:it, for me, it goes beyond being sustainable and it goes to like, You're laser
Speaker:focused on what it is that you're called to do in this season. And how
Speaker:can you do it with excellence without burning yourself out or running yourself into the
Speaker:ground? And so like, just recently, um, I had a client
Speaker:who like, she was doing like three to talks a day, which is insane
Speaker:to me. I can't even imagine. I know that that's the strategy they teach over
Speaker:there, but baby, it's giving hard pass. Okay. She was
Speaker:doing like three to talks a day and it was like just draining her. It
Speaker:was like taking her out. And so We reverse engineered. We figured out, okay, how
Speaker:can we simplify this? And that's my biggest question. Whenever I'm like helping someone with
Speaker:this is like, how can we simplify what you're doing? And so we figured out,
Speaker:okay, here's the most, high converting content, right? And then we're
Speaker:like, okay, now let's just pull back, right? We're going to pull back. She posts
Speaker:now, I think like three to four times a week, and we've just hyper focused
Speaker:on it. Things like DM selling, right? Like how she's actually converting, moving people through
Speaker:the customer journey, and when you get clear on that, when you like have an
Speaker:actual strategy, you're not just throwing out content because everybody says you should post,
Speaker:you know, this many times you'll actually see results. And so last month, like she
Speaker:just messaged us inside the Slack channel. And she's like, you know, last month we
Speaker:had an 8k month and she hasn't made that much in a long time of
Speaker:posting three times a day. Like that is insane. But that is
Speaker:also bare minimum. So bare minimum is Essentially streamlining so
Speaker:that you can focus on what's most important and things that actually move the needle
Speaker:without stressing yourself out. Very, very easy Yes. Yes.
Speaker:No, I love it. And I remember I started listening to your podcast and
Speaker:you were talking about bare minimum. I'm like, Ooh, what is this? Cause you know,
Speaker:as moms, it's like, you said, we're already busy. The kid's all over the
Speaker:place. The girl. don't need to be doing a whole bunch of things. Like if
Speaker:I can do least and still get the work done and it'd
Speaker:be efficient, then let's do it. So I absolutely love that. I'm glad
Speaker:you mentioned that, example of your client who, you
Speaker:know, she wasn't posting three times a day to get
Speaker:the sales. Like I think again, because
Speaker:we're online or social media, we think we have to be on there all day,
Speaker:every day to make things happen. And. That's not necessarily
Speaker:the case. So I'm glad you mentioned that. Um, now let's talk about sales
Speaker:cause you're a sales coach. That's your thing. And you know, we
Speaker:just in the money mama membership, we just did that. the
Speaker:sales challenge, which was super helpful for me. So, let's talk about
Speaker:sales. What are the major like
Speaker:roadblocks you see when it comes to selling
Speaker:specifically for like women and moms in business?
Speaker:So, okay. This is actually a really good question. And
Speaker:I feel like the roadblocks usually fall in like two
Speaker:categories. It's either your priorities, like your priorities
Speaker:aren't aligned, or like, you're not focused on the right things, or it's your
Speaker:mindset. It's usually one of those two things that like ends up being the problem
Speaker:because I feel like a lot of us moms, depending on where you are in
Speaker:your business, you got the strategy, right? Like my client, the three
Speaker:times a day posting. It wasn't a bad strategy. It just didn't work for her.
Speaker:Right? So it's not necessarily that the, we, we are missing the strategy
Speaker:or we don't, you know, we don't. It's a lot of times we don't know
Speaker:how to prioritize what's actually the most important thing or our
Speaker:mindset is just like we're having a lot of mind drama and I love to
Speaker:say mind drama because that's what it is. Like, sometimes we just make things up
Speaker:in our mind or we kind of hike something up and it's like, either it's
Speaker:not that deep or, you know, we're kind of like, uh, Jumping so far to
Speaker:a conclusion that it's unnecessary. So I feel like the,
Speaker:well, I'll talk about like the two mindset shifts that I tend to give people
Speaker:a lot. And I have to talk to people a lot. So the number one
Speaker:mindset shift is selling is the bare minimum, right? Like I love
Speaker:bare minimum. So I'm always going to say this, but like selling is the bare
Speaker:minimum, like selling. is the priority. So when you're thinking about what are your priorities
Speaker:besides serving your clients, right? Like I never want to like selling doesn't come before
Speaker:serving clients in my book, but besides, um, you know, serving your clients,
Speaker:selling is the bare minimum. Selling is the priority and that's because
Speaker:without selling, you won't have sales, which means you won't have clients.
Speaker:So it's just, it's a, it's a downward spiral from there. And I feel like
Speaker:sometimes a lot of people We'll focus on, you know, I have to
Speaker:create content or I have to do this. I have to do that a third.
Speaker:And it's like, no, you don't, you just need to go and sell your offer.
Speaker:And there are so many ways that you can do it. Like, I mean, we
Speaker:could talk about that for days, but honestly, it doesn't have to. And this kind
Speaker:of leads me to my second shift. It's like selling and making money can be
Speaker:simple. Like we don't need like complicated funnels. Like I know a lot of people
Speaker:like to jump to like a funnel or someone said, I need a lead magnet
Speaker:and then the lead night and needs to have a upsell and I have to
Speaker:do this and I have to do that. No girl, you don't have to do
Speaker:all that. Like making money and selling can be super simple. It can be as
Speaker:simple as posting your Instagram stories that you have an offer, right. Or
Speaker:posting that, you know, posting a review, right. Posting something that you did for someone
Speaker:or posting like that. You're currently working on a project. I just recently, actually a
Speaker:couple of days ago, I posted that I was working on something and someone asked
Speaker:for that service and I signed the client. Like. And that was an Instagram
Speaker:stories. And it's an offer that is a secret offer. Like I don't sell it
Speaker:publicly or anything, but I was sharing just what I was doing in the moment.
Speaker:And someone was interested in the offer. And if you have that shift, like, and
Speaker:that's a mindset shift, that making money and selling can be simple. If you have
Speaker:that shift, you start to see more opportunities around you to actually make money, like
Speaker:to talk about your offers so that you can make money. And so I
Speaker:find that we fall in those two camps of like, Either your priorities are wrong
Speaker:or you're focusing on creating a website. Not that these things are important, right? Websites
Speaker:are important. Sales pages, like all those things, funnels are even important, right? But there's
Speaker:a time and a place, like if you're not making money or if your sales
Speaker:are slowing up, then you need to sell, right? Like that's, I feel like we
Speaker:need to like make this a just common, like known thought
Speaker:that if you don't have sales or if you don't have clients, you need to
Speaker:sell. Making, making a website, creating a funnel, those things
Speaker:can help long term, but in the moment when you don't have a client, that's
Speaker:not really adding the most value where you need to focus is making sales. You
Speaker:can slap together a dubsado form for them to pay you. You can make a
Speaker:checkout form and thrive car or Sam car or something so that they can actually
Speaker:pay you. But in order for them to get to that point, you have to
Speaker:have sold to them in the first place. And so I feel like those are
Speaker:like the two biggest roadblocks is like either your priorities are off and you're not
Speaker:focused on selling, which should be like, Selling should be just like the bare, like,
Speaker:if you don't do anything else, you should sell your offer. And then the other
Speaker:end, just changing your thoughts around what selling requires and
Speaker:that making money can be super simple. Those are, I feel like are like the
Speaker:two biggest roadblocks I've seen. Yeah, that's really good. And I know
Speaker:I've, I've dealt with that as well. Like I've, I've
Speaker:been that person who is like, Oh, let me get the website first. Let me
Speaker:get my whole funnel set up just because the way my brain is, you know,
Speaker:I'm a systems girl and I want to have all the things set up. But
Speaker:like you said, Selling is the bare minimum and that shift really
Speaker:needs to happen so you can get to that profitability. So
Speaker:you mentioned this mindset shift. I
Speaker:think people, like you said, overcomplicate what it takes to sell,
Speaker:right? So if they're not doing the website, can you give like some tangible examples?
Speaker:If they're not doing the website, if they're not creating the funnels, like,
Speaker:What are just some simple, basic ways that people can actually be selling? And I
Speaker:think it's going to be things that they're probably already doing that they don't
Speaker:know it's selling. So like, what are some actual selling
Speaker:activities? Yes. Okay. So this is a really good question. And I
Speaker:think I want to take a half a step back and preface this by like,
Speaker:These things take time. So like you said, a lot of times we're already doing
Speaker:these things, but when we don't see the result of it quickly, we get
Speaker:discouraged or we feel like, you know, this is not working. Um, but
Speaker:I want to, I want to first set the tone by saying like, what you're
Speaker:doing probably is working. You just haven't given it enough time. So with
Speaker:sales, with selling, it doesn't happen overnight. So if you can commit
Speaker:to the things that I'm about to say, if you can commit to those for
Speaker:like, you know, I would say at least. Like give it 45 days
Speaker:to 60 days. You'll start to see a conversion somewhere. Right. But
Speaker:then also don't be as discouraged if it doesn't happen in the 60 days, right?
Speaker:Sometimes offer awareness takes a little bit of time. And sometimes if your offer is
Speaker:like super high ticket or super premium, it might take some time for someone to
Speaker:actually convert, but it doesn't mean that your efforts aren't working, but to
Speaker:answer your question, the number one thing I'm always saying is sell daily. Now
Speaker:I know I feel like I've broken record almost with this, but. The thing is,
Speaker:like you said, we just did a challenge and inside the challenge. One thing that
Speaker:I noticed is that by selling every single day and not
Speaker:overthinking it, and what I mean by this is literally posting your
Speaker:stories or post on threads, right? Threads is a really pop in place that I
Speaker:think people are underestimating in terms of your ability to connect with
Speaker:people, generate leads, and then. Ultimately convert someone the
Speaker:more consistent that you can be over there though, the better. So if you are
Speaker:a more written person, like if you write better than you talk, or if you
Speaker:write content, like I have a client right now who she's an excellent writer. Like
Speaker:she's a little shy when it comes to like speaking or on video, but baby,
Speaker:let her write something. Maybe she will write you under the table. And I'm like,
Speaker:Okay. So we need to like leverage the strategy, right? That writing for you
Speaker:is bare minimum. And so when it comes to selling though, and selling every
Speaker:day, you have to find like, what is your strength and then go lean on
Speaker:that so you can sell by posting about your offer on threads. You can talk
Speaker:about a client experience, right? Like I think sometimes we overcomplicate what's
Speaker:required in order to sell or what you need to sell. say, and it's not
Speaker:that at all, right? A lot of times people connect with one random thing
Speaker:you say, and from there they're ready to buy from you, right? Like
Speaker:there are a lot of people who literally connect with me saying bare minimum, and
Speaker:they're like, okay, take my money. And I'm like, great. And then there are other
Speaker:people that, like, love when I say, take my money and they buy for me
Speaker:from, like, And that was me not overcomplicating. That was me being myself. That was
Speaker:me talking about my offers. And when I say talk about your offers, I literally
Speaker:mean just talk about, like, literally just say this offer does
Speaker:this, right? If you are this type of person, you would be a great fit
Speaker:for my offer. Like you could say something that basic and I promise you the
Speaker:girls will come from the woodworks. Okay. They will come from, because people want
Speaker:clarity. Right. And this kind of leads to my, my second point of like,
Speaker:clarify or like really clean up your messaging, right? The cleaner your messaging
Speaker:is, the more you can articulate what it is that you are providing, like
Speaker:the transformation or maybe the tangible details, the better you are at
Speaker:that, the more likely you are going to connect with the right people. Um, and
Speaker:something that I like to do is tell stories, right? So tell stories about. Your
Speaker:clients or your experience or talk people through what it could look like
Speaker:for them. Because when you tell a story, it really like grabs people and they're
Speaker:like, Oh, I can see myself there. Like this sounds like a vibe, right? Or
Speaker:this sounds like something for me. It doesn't have to be a vibe. I like
Speaker:vibes, but it could just be regular, right? Like it's just be, this is what
Speaker:you need point blank period, right? It doesn't have to be that, that deep. But
Speaker:I think that those two things, like. Are super like they go hand in hand
Speaker:and they're so crucial, but I really want to like emphasize like sell daily because
Speaker:like inside that challenge that we just did, like, I don't know if you saw,
Speaker:but like, there were several people in there that were like, Oh, I did this
Speaker:and I got a sale today. And then there was another girl, like, at the
Speaker:end of the challenge who literally Go Like the last week, every
Speaker:day, she was like, I got two sales. I got three sales. I got two
Speaker:sales. I got, and I'm like, dang girl, like, hold up. Like, you know, I
Speaker:mean, obviously I don't want to slow down, but like, woo. Okay. Like we're here
Speaker:we are. And that's the power of selling daily. And literally
Speaker:it was just her going into her groups, going into telegram, going into,
Speaker:um, What is it that look, it's like a Facebook thing. Oh, WhatsApp.
Speaker:Um, so she uses WhatsApp. Like she would just go in these different places on
Speaker:threads and she would just go and say, Hey, this is my offer. This is
Speaker:what it does, right? Selling can be that simple. Going back to like the
Speaker:mindset shift, like selling can be that simple. We don't need to like have this
Speaker:long drawn out process. It could just be literally you talking about and you
Speaker:showing your offer and you telling stories about your offer. And I'll say the
Speaker:last thing, like the last tip is to
Speaker:prioritize. Relationships and this is the one that takes some
Speaker:time, right? This is the one that takes some time This is the one that
Speaker:everybody hates to do even I mean Especially as moms because we're so limited on
Speaker:time and then you know our emotional capacity can get taxed on this,
Speaker:right? But it's worth it because you get the highest
Speaker:quality clients ever when you have the relationship with them But
Speaker:there is something so valuable about being very strategic about
Speaker:Um, engaging with people, like having conversations, seeing people's,
Speaker:um, stories, responding to your comments, responding to dms. Like when
Speaker:you build that relationship with someone, when the time comes and you sell your
Speaker:offer or when you're consistently talking about your offer, all they're doing in the back
Speaker:of their mind is thinking about how can they logistically make it work, right?
Speaker:How can I give her my money? Because you've built that relationship. It's kind of
Speaker:like having a friend like They, they, people build these relationships and they feel
Speaker:like you're their friend. You're their person. You're someone they can trust. And I feel
Speaker:like without this component, sometimes like. It becomes a little challenging to
Speaker:sell because if you don't have those relationships, then you don't
Speaker:really have as much to kind of, um, lean on, or maybe like root back
Speaker:into like, you, you kind of feel like you're screaming out into a void. So
Speaker:by, um, doing this relationship building piece, I feel like this
Speaker:is what I call this part of the lead generation. And by doing this,
Speaker:you will be able to see like a running list, like. These are the
Speaker:people that I have connected with and you'll also see where there are opportunities
Speaker:for you to serve and that is like really good because whenever you're feeling kind
Speaker:of stuck, what one thing I love to do is like, I have this list
Speaker:of people that I know I've been talking to and engaging with and I'll just
Speaker:go through, you know, once every week or once every other week and I'll just
Speaker:check in and be like, you know, how are you doing? I remember you said
Speaker:that you had this problem. Actually, I'm doing a workshop on this or I'm doing
Speaker:this or my program is about to open. Would you be interested? Right? And it
Speaker:can. And now we have an open door to have a conversation, a
Speaker:sales conversation, right? I'm selling to them. And again, this does take a little
Speaker:bit of time, but relationship building I have found
Speaker:has, um, Has yielded a lot of money to a lot of my
Speaker:clients by really focusing in on here. So I'll say that that is like the
Speaker:last, well, I don't want to say last. I feel like that should probably be
Speaker:the first piece. Um, followed by selling daily and then cleaning up your messaging. All
Speaker:of those things will kind of happen together, but those would be like my three
Speaker:main things. Yes, I love that. And I love that you keep it simple.
Speaker:And you know, when you were talking, you said be yourself when you're selling. Right.
Speaker:I think. I think there's this misconception that we have to have these cell scripts
Speaker:and there's like a certain way that we have to do it. And that's just
Speaker:not necessarily the case. Like, you make cells being yourself. and
Speaker:so all of the things you kind of talked about, you focus on in your
Speaker:membership. So, Yes. do you want to tell us a little bit more about it?
Speaker:Sure, sure. And actually like just to go off your last
Speaker:point right there. Yes, like that is so key. And it's one
Speaker:of the reasons why I mean, I will create a sales script, but more so
Speaker:I create like a sales outline for people to follow because as you can see,
Speaker:I say things like vibe and hey boo. Hey, and it's like, That
Speaker:doesn't translate for everybody or everybody's audience. So I feel like that's why it's super
Speaker:important to not always like lean on a, a sales
Speaker:script that somebody else gives you, but you can create one for yourself. And so
Speaker:like, I always recommend people to create like their own kind of like how you
Speaker:have your SLPs and stuff. It's like, you almost do the same thing, but for
Speaker:your sales style, because eventually you might get to a point where you have. So
Speaker:many clients coming in and you want more and you're like, Hey, I want to
Speaker:hire somebody else to do it. And now they can speak your language and it
Speaker:can just stay like super on brand for you. So I love that you made
Speaker:that point though, because it is like important. We don't have to sell like anybody
Speaker:else does. You like, there's so many ways to do it. It's ridiculous. And just
Speaker:like really be yourself. But in terms of Shmoney Mama, I am, this is like
Speaker:my baby. I just love this program so much. It is a,
Speaker:membership. It's a lifetime access membership. And essentially inside what
Speaker:we are focused on is sales. We're focused on doubling your lead generation and
Speaker:then consistently making sales by doing very strategic
Speaker:actions. So I have things like action plans. And so inside of those, it's really
Speaker:focused around giving you the content and the language. So this is the messaging piece,
Speaker:helping you clean up your messaging and really keep your messaging super clear. Um,
Speaker:and what I really love about that is that everything is plug and play. So
Speaker:like literally the captions are plug and play what you put on your reels.
Speaker:It's like plug and play. I even put emails there. So you can like literally
Speaker:just copy and paste the email and just fill in the blanks. And it's just,
Speaker:it's perfect. Like it really saves us moms so much time. And to be honest,
Speaker:like, fun fact, I'm a template girlie. Like I love templates. It just makes
Speaker:my life so much easier. And I feel like, why should we reinvent the wheel?
Speaker:If there are things that work, Just use it. Like we don't have to overthink
Speaker:again, bare minimum. We do not need to be overthinking this stuff. Like
Speaker:it is possible for these things to work. So I have these templates in there
Speaker:and that's one piece of it. And then the other piece is just like our
Speaker:curriculum, which everything is rooted back into the customer journey
Speaker:and the like buyer psychology. And so what I try to do is create. Create
Speaker:trainings that will allow you to go deeper in things like your client
Speaker:messaging or like your core messaging, like your, um, your strategy for how
Speaker:you're selling in the DMs, things like that. So things that I feel like you're
Speaker:going to need in order to get to the next stage of the customer journey,
Speaker:I have created curriculum around that. So that is pretty much it in a nutshell.
Speaker:It's a one time membership fee, or you can pay over 12 months, the one
Speaker:time fee, and then once you're in, you are a money mama for life gang,
Speaker:gang. Yes, y'all. And it's so good. Like the trainings are so
Speaker:good. I finally just now, like, I know I talked about this a couple of
Speaker:months ago, but I just started filling up my leads list
Speaker:last night. And so I'm like, okay, we about to, we about to get it
Speaker:popping now. Um, but y'all get in the membership.
Speaker:Get those relationships going girl and make that shmoney. Yes. I'm excited.
Speaker:Um, so. I want to,
Speaker:well, I don't want to shift yet, but for the mom who's
Speaker:listening, who might not have the sales rolling in. Right. I know you
Speaker:mentioned, um, you posted something in your story
Speaker:and somebody responded to it and you made a sale. Right. So for the
Speaker:mom, who's, community is not as engaged yet.
Speaker:Have you ever been in that space in your business? And like, what did that
Speaker:look like for you? And how did you kind of transition to get to the
Speaker:space where you are now where people are like, Responding to
Speaker:your selling. Yes. This is such a good question because I
Speaker:experienced this when I went from running my business from my personal
Speaker:brand page to like back to the business
Speaker:brand page and I experienced a period where nobody
Speaker:was engaging with anything like they, you know, story views were like
Speaker:three likes was like not even one like, you know,
Speaker:like it was just. It was a little bit insane. Um, but one
Speaker:thing that I will say is that if you don't have an engaged community, the
Speaker:only way to fix it is by creating content or,
Speaker:and I just say creating content, but like you have to be engaging first. So
Speaker:there's two options for this. You can create content yourself, or you can do what
Speaker:I just said in the last section. Um, and then the last, the last thing
Speaker:about relationship building, you can just focus on engaging with other
Speaker:people so that they, so that when you do post, they come back and see
Speaker:your stuff. Um, and both of those things were, is what I did.
Speaker:So it was, it was, it sucked. I'm not gonna lie.
Speaker:It really did suck. It sucked very bad.
Speaker:Um, but like for about, I want to say maybe two or three ish
Speaker:months, I was creating content and not a ton of content. And like, let's be
Speaker:for real, like your girl is quick to ghost Instagram. So maybe on Instagram I
Speaker:was posting like maybe twice. three times a week. Um, and then
Speaker:I was pretty consistent and I have stayed consistent with my email
Speaker:and I've stayed pretty consistent with my podcast. So I will say that because I
Speaker:had those two things, it really made stuff easier. But like my podcast, I go
Speaker:sit at for a year and it took about Um, I want to say eight
Speaker:months before I was able to convert somebody from the podcast. So like, this is
Speaker:just me. I, you know, I always had to be honest and just tell you
Speaker:like what the game is on my podcast. Like I almost gave
Speaker:up because I was like, there is no, like before I was getting clients through
Speaker:the podcast, then I took that year off. And when I came back, it was
Speaker:like, Where are the girls at? Like I was just, I was at my
Speaker:wits end. And then around the eighth month, literally the month I was getting ready
Speaker:to quit, that's when somebody converted from the podcast. And the only reason why I
Speaker:knew was because they bought an offer that I only sell on the podcast. So
Speaker:I was able to clearly see like, okay, they had to come from here. Um,
Speaker:but you know, that took some time. So I, I'm saying all this to say
Speaker:like. In anything, when it comes to business or life, like
Speaker:a lot of times things happen in seasons and in order to kind of get
Speaker:to build the momentum, you have to start, right? Like you have to start that
Speaker:posting at the start, that being consistent, or you have to do the work of
Speaker:building relationships. And so it is, it is hard. Like I'm not going,
Speaker:I'm not going to sit here and sugarcoat it. It is hard. It is challenging,
Speaker:but this is where the mindset shift comes in of like. But it's
Speaker:worth it, right? So if this is what you want to do, you just have
Speaker:to commit to getting to the end result that you're
Speaker:looking for. And if that means it takes a little bit longer, it takes a
Speaker:little bit longer. Um, I also will say like when it comes to
Speaker:a less engaged audience, something else that works. And I've seen this work with
Speaker:myself and with my clients is flooding
Speaker:the, the whatever space you're in with content. So if that's
Speaker:Instagram flood, Instagram with like a 10. Really put out as much content as you
Speaker:possibly can with the podcast, like coincidentally, the month that I said I was going
Speaker:to quit, I started doing like two or three podcasts episodes a week. And so
Speaker:because of that, and again, I don't recommend this to everybody and I don't recommend
Speaker:you do this long term, but if it's something that you can do as like
Speaker:a last ditch effort, just try it and see what happens because you never know,
Speaker:like, there might be a piece of content that picks up and. In that month,
Speaker:a piece of content picked up and that's what like pushed it to where I
Speaker:got a, I got a client from there. And then, and then you feel better,
Speaker:right? You can celebrate and be like, okay, I can keep doing this because it
Speaker:wasn't that bad. And now I only do one episode a week. So it's not
Speaker:like I still do three episodes a week. I did not keep that up long.
Speaker:It was probably for about maybe 60 days where I did that. So you can
Speaker:also think about it in terms of like doing the sprint. I like to think
Speaker:of like some, some marketing. Task is like a sprint. And so maybe you decide
Speaker:like, okay, I'm gonna do a ton of content in like a short sprint of
Speaker:time, and then go back to your normal cadence. And I think that will be
Speaker:really helpful in kind of re engaging your community and then getting those sales coming
Speaker:in. That's so good. I'm glad you shared that
Speaker:because I just think that it's not abnormal if things are not
Speaker:always. Rolling and flowing. And so
Speaker:just want to share that for those who are listening now, I do want to
Speaker:switch the gears a little bit. Now, back in episode, I think it was 84.
Speaker:We had somebody come on talking about hormone health and cycle sinking.
Speaker:And you know, I'm, I'm starting to do my research on it a little
Speaker:bit. In episode, I think episode 86, I
Speaker:talked about, you know, how I stopped following one of my systems. And one of
Speaker:the reason I stopped was for my podcast was because I
Speaker:had tasks that were around my, the menstrual
Speaker:phase. And so I was just not doing the stuff because I didn't feel like
Speaker:it. Right. So I know you do cycle syncing. So can you talk
Speaker:about what that journey looked like for you and how it's impacted your
Speaker:business? Yes. Oh my gosh. I love cycle thing. I don't talk about this
Speaker:enough and people don't ask me about it. So this is exciting. But, uh,
Speaker:I started cycle thinking probably, uh, I know it's been probably
Speaker:at least two ish years now and I was cycle thinking a
Speaker:little bit before, but I never really applied it to like my business. Um,
Speaker:but what's been really cool is that when I. First learned about cycle seeking. It
Speaker:was probably like after I had my oldest, but my, my cycle was still very
Speaker:irregular, you know, like all the hormones stuff like that. So it was very irregular,
Speaker:but with my youngest, when my cycle came back, it was very routine and I
Speaker:was like, Hmm, maybe I have a chance at like trying this thing out. So
Speaker:I went through like, you know, what they say, like, You have the four phases
Speaker:of your cycle and all this kind of stuff. And I, I attempted
Speaker:to take all my tasks, like all the main things that I do. And I
Speaker:just dropped them into like the proper place in your cycle. So I'm sure
Speaker:that there's more details like in your other episode, but essentially like what I did
Speaker:is I just dropped those things over there and I tried it out for one
Speaker:month. And it was amazing. Like, like
Speaker:this is my ovulation week. That's why I scheduled the podcast so far out because
Speaker:this is ovulation week. And apparently on ovulation, we think you have your most energy,
Speaker:like your most magnetic, blah, blah, blah, blah, blah. So I was like, okay, I'm
Speaker:just going to schedule it this far out. Like, and it was cool. But like,
Speaker:I have noticed, and I will say this, like for a fact, I have noticed
Speaker:that I've been able to be more consistent in my business
Speaker:because I follow my cycle. And that has been like the biggest
Speaker:benefit and the biggest reason why I continue to keep it and keep it. Cause
Speaker:like, I used to not really keep up with my cycle. I know like, okay,
Speaker:my period comes on these days. If it doesn't what's going on, but like, you
Speaker:know, otherwise like I really wasn't that pressed about it. But now I'm like,
Speaker:Hmm, this is giving follicular energy. And I'm just like, uh, you know,
Speaker:it depends, but I think it's really cool to follow your
Speaker:cycle for your business in particular, especially as moms. Because
Speaker:sometimes we don't realize that. We are truly
Speaker:taxed, like emotionally, we're exhausted from being a mom.
Speaker:We're exhausted from being a wife. You're exhausted. And then on top of that, you
Speaker:have the business, like you, like, sometimes we don't realize that we're so
Speaker:stretched thin and it makes us actually not as productive in our business.
Speaker:And that's what I've realized. I've realized that like, I am consistently getting
Speaker:more things actually completed and done because I'm
Speaker:following my actual cycle. And I just thought this was the hugest.
Speaker:Business and life hack. Like even in my life, I try to like drop things.
Speaker:Into my cycle, like my cycle syncing, whatever it is, but like, I try to
Speaker:drop my life into that as well because it just makes it to where,
Speaker:like, everybody gets the best of my energy, you know, like the best of my
Speaker:energy. And I get the best of my energy. Like when I'm going through, I
Speaker:think it's luteal. I start to like, kind of calm down a little bit. Like
Speaker:I kind of pull back, I wrap up my projects and it feels so good.
Speaker:Also like to my nerd brain, because there's a part of my brain that like,
Speaker:loves like the data and like look all. Look at all the numbers and all
Speaker:the things. And so I like, I will track things like my temperature. Like I'm
Speaker:like, I'm like, so OD with this. This is ridiculous. Sometimes how
Speaker:far I will go. It's just been such a, it's been a
Speaker:really cool experience, but also I have found that it has made me
Speaker:way more productive in the way I show up to my business. Like,
Speaker:it's not that I never, it's not that I haven't always liked my business, but
Speaker:you, you know, everybody knows the drill. Like sometimes you just hate. What, what season
Speaker:you're in. And I'm finding that in the last couple of years, I've had
Speaker:less of those experiences of like hating the season I'm in with my
Speaker:business. And I think that's because I'm not operating out of alignment
Speaker:with my actual self. So like, you know, if I'm not feeling good, then I'm
Speaker:sitting here trying to do a photo shoot. And then all these other high vibe
Speaker:activities, it's like, bruh, No, we need to go sit down somewhere, you know, so
Speaker:now that I've kind of realigned those things, I'm finding that I just feel way
Speaker:better. I show up better as a CEO. I show up better to my clients
Speaker:and I show up really good, like as a mom. And even now, like my
Speaker:husband, he, he, he's like, Oh, are you in a good deal phase? Like he
Speaker:can kind of like, no, like, and I'm just like, bruh, leave me alone. You
Speaker:know, but it's just really cool. Cause like, now we're all kind of on the
Speaker:same page and like. It just, it just feels, I love it. I don't know
Speaker:if I answered your question, but girl, it's a vibe. Like if you need to
Speaker:do, like, if you need, if you need permission, you need to just do it.
Speaker:Yes, no, I love hearing about when I first researched and found out about it
Speaker:I'm like, yo, this is such a huge heck and it makes sense when
Speaker:I thought back on different scenarios You know it would take
Speaker:me like a week or two to do a simple test because I was in
Speaker:like I was doing it in the Wrong phase and I knocked it out and
Speaker:like one sitting in the right face so I'm
Speaker:excited to start like really digging into it for myself, but I'm glad to
Speaker:hear about your experience as well. So as we wrap
Speaker:up, of course, let people know how they can connect with you.
Speaker:But for that mom who is like in the
Speaker:trenches, she has her little ones. She's trying to run her business right now. What
Speaker:words of encouragement would you give her? Oh, girl,
Speaker:I'm in the trenches with you, honey. Um, that's the first thing Right
Speaker:I'm right there with you, girl. But, um, but no, seriously,
Speaker:the biggest thing that I always tell myself is that, like, it's all a season.
Speaker:Like all of this is temporary. It's not permanent or, you know, the kids will
Speaker:not be little forever. You know, you will not have, you know, Limited
Speaker:time or limited sleep forever. Like even now my kids getting a little bit older.
Speaker:I mean, they're not that much older, but they're like getting older and I'm just
Speaker:noticing I have a little bit more time, you know, or they're having
Speaker:conversations with me and I actually understand like how they feel, where
Speaker:they're coming from. And so I'm adjusting based off of those things. And so.
Speaker:I just, I guess my biggest piece of encouragement is like, this is just temporary.
Speaker:It's a season and it will end and then you'll have a new set of
Speaker:challenges. But the truth is that like, you've already made it through one hurdle,
Speaker:you know, you made it through pregnancy and then you made it through, you know,
Speaker:the baby, the newborn stage. And you made it through, like, you're going to continue
Speaker:to make it through each stage. So just know that like, this is temporary. It's
Speaker:a season. And because you've already made it through something else, you can
Speaker:endure in this season and just give yourself grace. Like that's my favorite word is
Speaker:like grace, give yourself grace and a constant thing that I'm having to
Speaker:tell my clients and even myself in the season is like, if you're not feeling
Speaker:it and kind of like the cycle thing, it's like, if you're not feeling it,
Speaker:if you're in a different phase of your cycle, just give it up. Like, just,
Speaker:just relax and just chill. It's fine. If you take a day off,
Speaker:a week off, even a month off, like I took a whole year off. It's
Speaker:not going to make or break you. Like it's not going to make or break
Speaker:you. You are still going to be able to come back. And the most important
Speaker:thing is that you come back your best self. And if that means you need
Speaker:to take a step, you need to be sick for the week. You need to
Speaker:just get your mental health together for a month or two, do that. Like it's,
Speaker:it's more important for you to take care of yourself and your family, which of
Speaker:course is probably your number one priority. And then to try to force things with
Speaker:the business, because it's just going to lead to more stress and it's not necessary.
Speaker:So you're in a season, you will make it through and just give yourself some
Speaker:grace. Absolutely love it. Kay, thank you so much for
Speaker:coming on and just sharing your wisdom and your experiences
Speaker:with us. Let people know how they can connect with you. So you can find
Speaker:me on Instagram at moms do business different. And then I also have a podcast
Speaker:called moms do business different, which you are going to be a guest on soon,
Speaker:but yeah, so you can come over there, but yeah, that's it. Um, if you
Speaker:follow me on Instagram, you can find like my email list. I try to send
Speaker:out, um, this like monthly, or not monthly, but it's like a weekly, bi weekly
Speaker:series called a dear mama CEO. And those are like love letters. Kind of
Speaker:like what we talked about today, like just give me encouragement and wisdom and sharing
Speaker:what I've been through. And so if you go on Instagram, you can find that
Speaker:email list, but yeah, that's where you can hang out with me. Yes. And all
Speaker:of that will be linked in the show description, so make sure you connect.
Speaker:Kay is a vibe like she likes to say. Um, and yeah, just
Speaker:get connected with all of the things. So Kate, again, thank you so much for
Speaker:coming on. Thank you all for listening, and we'll see you in the next episode.
Speaker:Thank you. Thank you for listening to the MomCEO Suite
Speaker:Podcast. If you enjoyed this episode, can you do us a favor?
Speaker:Leave a review on iTunes and share with other moms in business
Speaker:like you. Help us spread our message and empower others who are
Speaker:at this intersection of motherhood and entrepreneurship.
