Ep 25. Email Marketing Simplified: How to Write Emails That Convert w/Holly C. Williams
In this episode, email strategist & conversion copywriter Holly C. Williams speaks on the importance of prioritizing family and time freedom over scaling and hustling. We also hear why Holly believes every business owner should have an email list. And we learn Holly's "Story Flow" method for creating engaging and converting emails.
About Holly
Holly Williams is an email strategist and conversion copywriter for purpose driven entrepreneurs and online businesses. She specializes in creating brand connections through emails. And believes that customer conversations lead to higher conversions.
Holly also loves to help simplify email marketing for business owners using her StoryFLOW Method. She teaches individuals how to take ANY story from their daily life and turn it into an high converting sales email.
Holly lives in Southern Alberta with her 3 children. An award winning novelist and former television producer, Holly brings a unique perspective of storytelling to brand selling.
Connect with Holly
Website: www.hollycwilliams.com
Instagram: @thehollycwilliams
Learn about The StoryFLOW Method - write high-impact emails by tapping into your customers emotions and solving their greatest needs www.hollycwilliams.com
Connect with The Mom CEO Suite
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Instagram: @themomceosuite
Join The Mom CEO Suite Facebook Group
Get the access to the private stream, 10 Tips for Managing Motherhood & Entrepreneurship: https://www.themomceosuite.com/tips
Transcript
You are now tuned in to the Mom CEO Suite
Speaker:podcast. I'm your host, Felicia, wife, mom
Speaker:and entrepreneur. In this podcast, I'll be sharing my
Speaker:mompreneur journey along with strategies that will help you build your
Speaker:online business operations in a sustainable way. The
Speaker:goal is to help you build a business that fits into your lifestyle as a
Speaker:mom who values putting family first. We will also hear the
Speaker:experiences and expertise of other moms with service based
Speaker:businesses. You'll get a peek into our journeys so you'll know that
Speaker:you aren't alone. Motherhood gets hard,
Speaker:entrepreneurship gets hard, but together we can
Speaker:do hard things welcome to the
Speaker:Suite.
Speaker:Hey friends, welcome to another episode. We are here. We
Speaker:have an interview today super excited to be talking to Holly
Speaker:Williams. And Holly, she's an email strategist and
Speaker:conversion copywriter for purpose driven
Speaker:entrepreneurs and online businesses. She specializes in
Speaker:creating brand connections through emails and believes that
Speaker:customer conversations lead to higher
Speaker:conversions. Holly also loves to help
Speaker:simplify email marketing for business owners. Using
Speaker:her story flow method, she teaches individuals how
Speaker:to take any story from their daily life and turn it into a
Speaker:high converting sales email. OOH, I love that.
Speaker:Holly lives in southern Alberta with her three children. She's an award winning
Speaker:novelist and former television producer. She
Speaker:brings a unique perspective of storytelling to
Speaker:brand selling. Oh my goodness, they sound so exciting. Hi,
Speaker:Holly. How are you? Thank you so much for having me, Phylicia. I'm really
Speaker:excited to be here and to talk to your audience today. Yes, I'm
Speaker:so glad you were able to. Come on now, I know I just read your
Speaker:bio, but just tell us a little more about yourself. Like, who is
Speaker:Holly as a person and you can tell us a little bit more about your
Speaker:business. Oh, I love that question. That's great. Yeah.
Speaker:So I am a single mom of three and I
Speaker:love being on this podcast because we're talking to moms and I'm so
Speaker:passionate about being a mom who's there for your kids. So
Speaker:I'm really excited to be here today and talk about that. I live in
Speaker:Alberta, Canada, and so I'm just at the foothills of the Rocky.
Speaker:So we get the chinook winds that kind of melt the
Speaker:snow immediately so you can go at the start of the week you can
Speaker:be at -42 degrees celsius and then three
Speaker:days later you can be at plus ten celsius. So
Speaker:I live in a very crazy weather town, which is a lot of fun. And
Speaker:I love hiking, I love surfing, which is nowhere near
Speaker:Alberta, but I do love surfing. And I am now making it my
Speaker:mission to do more surf trips. Yeah. So that's a little bit
Speaker:about me as a person. I love know, I
Speaker:think sometimes we get so caught up when we introduce ourselves
Speaker:that we don't really talk about who we are as people. We talk
Speaker:about what we do, especially in our businesses. So
Speaker:I really love when people are able just to talk about who they are as
Speaker:a person and what they love to do outside
Speaker:of their business work. Absolutely love it. It happens with moms too,
Speaker:right? We just see ourselves as moms sometimes and we forget
Speaker:that we're a person as well. Outside of that, I always say you don't
Speaker:have to be just a mom. It's okay to want to be more than a
Speaker:mom and there's no shame in that. So I want to kind of dig into
Speaker:this topic. We were talking a little bit before we came on and we'll get
Speaker:into the business stuff, but we were talking about
Speaker:putting family first and keeping family first as we're building our
Speaker:business. And so talk a little bit about
Speaker:why scaling wasn't a focus
Speaker:or a priority for you as you were growing your business so
Speaker:far. Yeah, I'd love to talk about this. I'm pretty passionate about it
Speaker:and I hope that somebody listening today. This was really encouraging
Speaker:to them because I feel like this is something that would have helped me when
Speaker:I was starting out. Because when I starting out,
Speaker:all the online marketing was like hustle, you got to be
Speaker:a six figure income earner, you got to scale, you got to do all this
Speaker:stuff. And I kept feeling like I was failing in my business because that
Speaker:just wasn't my goal. I didn't hear about that stuff. What I really
Speaker:wanted was the time freedom for my kids, especially because I am
Speaker:a single parent. And so when my marriage ended and
Speaker:ended very spectacularly, failed in
Speaker:a way, like it was pretty dramatic. There was a lot of hurt for
Speaker:myself and my children and so it was really air mask
Speaker:time. So the idea of scaling or being on
Speaker:Instagram and showing my face and doing any of that kind of
Speaker:marketing such a low priority. Such a low
Speaker:priority. So what I focused on instead was doing really
Speaker:excellent work and that gave me a
Speaker:reputation that I was very easily recommended to other people. So I
Speaker:didn't really have to market myself at all. I still don't. I get a lot
Speaker:of recommendations just because I do excellent work. And now
Speaker:that I'm in a different position, my kids and I, we've got our feet
Speaker:underneath us. We've built a really great life over the last five years.
Speaker:I feel like I'm in a good place to now step out and I've got
Speaker:all this experience that I can share now. So
Speaker:one thing I would really love to encourage people with is if
Speaker:your goal is to just create an
Speaker:income that gives you the time freedom. Like I was able to, if my
Speaker:kids needed to stay home from school, I would just hang out on the couch
Speaker:with them for half the day. Or if they were having a tough
Speaker:mental health day it was like, okay, I'll pick you up. Let's go for a
Speaker:walk around the park or something. That was much more important to
Speaker:me than doing the whole six figure laptop lifestyle
Speaker:thing that is perpetuated on the internet. I just
Speaker:really wanted to be there for my kids emotionally to help them get
Speaker:through. And then the second thing is this business has given me
Speaker:the tremendous opportunity of showing and
Speaker:modeling for my kids, being totally scared to do
Speaker:something. So my kids have seen me. The first time I've needed to quote
Speaker:$10,000 on a project. They've prayed with me beforehand. I go
Speaker:in the room, I have the call, then I come running out, jumping up and
Speaker:down. We're all screaming and jumping up together because they're seeing me
Speaker:step out and do something that I'm totally terrified. They're seeing me
Speaker:terrified to do something. So I think there's just so many
Speaker:incredible things that your business can really allow you
Speaker:to teach your children. But I also want to really encourage people that they
Speaker:do not need to fall into the trap that they have to
Speaker:scale this really huge thing. I love that message. The
Speaker:internet is so noisy and there's so much
Speaker:pressure, like you said, telling us, oh, scale your business.
Speaker:What does that even mean? We know what it means. But you just hear it
Speaker:so often and get to six figures and hustle. And I know
Speaker:what moms can relate to is the desire for that time, freedom.
Speaker:But then also feeling the pressure of having the hustle to do
Speaker:that. So just seeing somebody who was able
Speaker:to just have a sustainable business and still have the
Speaker:time, freedom, it's encouraging because I think a lot of moms, they're
Speaker:like, how can I do this? Yeah, I think a great
Speaker:question to ask is capacity. That's a really great word. Like what is your
Speaker:capacity? Because when people talk about scaling, and I've worked on
Speaker:many, many teams, scaling is you are
Speaker:managing another set of people. And as a single parent,
Speaker:I'm raising my three children, right. And I am trying to get
Speaker:them across the finish line into adulthood.
Speaker:Right. I have a daughter who's 20 now and another daughter who's going to be
Speaker:graduating this next year. And my son's 14.
Speaker:So now I'm in a better position to look at scaling because I feel like,
Speaker:okay, we've got our rhythms in place, we've got some things established.
Speaker:I'm willing to take on managing other people as I grow
Speaker:my business. But let's talk about capacity because
Speaker:if you make your aim scaling, then you're also making your aim that you're going
Speaker:to be training people, taking care of them. And I've been on a lot
Speaker:of teams. There's a lot of hot mess teams that are like if you don't
Speaker:have great systems in place, you are working long, long hours
Speaker:and all weird, crazy hours. And if that's not the life you
Speaker:want, it is perfectly fine to say, you know what? I'm really
Speaker:happy staying in that five to ten K mark a month,
Speaker:just doing really great work for other
Speaker:people. Yeah, I love that. One of the things that I
Speaker:talk about through the Mom CEO suite is really
Speaker:identifying what freedom looks like for you and
Speaker:for somebody. It could just be the five to ten K. Not even
Speaker:just it could be the five to ten K. Right. It doesn't have to be,
Speaker:oh, I want to get to 50K months. What
Speaker:does freedom look like for you without the influence of the Internet and the
Speaker:influence of what everybody else says that you should be
Speaker:doing? I think that can be really powerful because then you're not really
Speaker:comparing what you should be doing to what
Speaker:other people are doing, and it really just brings a sense of peace
Speaker:and ease and enjoyment to what you're actually doing in your
Speaker:business. So we could keep this conversation going, but I want
Speaker:to get into your excellent work, and I
Speaker:love that phrase. So first, I like everybody to be
Speaker:on the same level playing field and understanding when we're having conversations.
Speaker:So can you explain to us what a copywriter does? Yeah,
Speaker:so there's actually different types of copywriters. There's, like, content
Speaker:copywriters, so they'll write articles. There's copywriters who might
Speaker:write ads. There's conversion copywriters, which is what I
Speaker:am, which is very sales focused. So I do all stages of the
Speaker:funnel. Copywriting is basically your online
Speaker:salesperson. So it's all the words that are written, all the
Speaker:messages that are shared that comes from a copywriter.
Speaker:And what the key is behind a conversion
Speaker:copywriter is we dig deep, really deep
Speaker:into customer research,
Speaker:because the most powerful messages that you have to share are the ones
Speaker:happening in your customers head. So if you can join that conversation
Speaker:and bring that out onto your sales page and bring that out into your social
Speaker:media, bring that out into your emails, then you can have
Speaker:really incredible engagement with your customer. Where? They feel
Speaker:known, they feel seen, they feel heard, and they see that
Speaker:your service is the actual solution to the worries that are
Speaker:happening in their head. Very clear. Thank
Speaker:you. So now you do conversion copywriting.
Speaker:So explain to us what are the elements of
Speaker:copy that actually converts? Yeah, so I
Speaker:like to always teach the concept of micro conversions.
Speaker:So especially in email marketing, people may have
Speaker:heard, like, oh, you need a list, you need to build one. And they're thinking,
Speaker:Why? I'm doing great on social media. So we'll go over these two
Speaker:concepts. First, why you need an email list, and then micro conversions.
Speaker:So the first reason you need an email list is because
Speaker:if social media were to disappear today, where would all those
Speaker:followers connect with you? How would they know
Speaker:about you? When you have an email list, you actually have all the
Speaker:names of the people who are interested in what you have to say. So that
Speaker:is a really important thing. You always have an audience. The second
Speaker:reason is because on social media algorithms,
Speaker:20% to 30% of the people who've actually liked your content are maybe
Speaker:seeing it with an email. It is absolutely going into their
Speaker:inbox. It might be their promotions tab, but even
Speaker:with that, they're still seeing your name come up consistently.
Speaker:And when you see consistency, you're drawn towards consistency
Speaker:and they'll open your emails eventually. The third reason
Speaker:is, on social media, you're not able to segment your list. And
Speaker:so where email marketing becomes very, very profitable, where you see
Speaker:huge ROI is when you segment your
Speaker:list. Let's say you're a coach, a health coach, and you have a
Speaker:product for a group Mastermind, and then you have a product for like
Speaker:seven day detox. Well, if your Mastermind is for
Speaker:hormonal women in their 40s, you don't want to send that to
Speaker:a 30 year old. They're not interested. They'll jump off your list. You don't want
Speaker:to lose them. You spend all this time getting them onto your list. So a
Speaker:tag and a segment allows you to send targeted messages
Speaker:to your audience based on what they need the most
Speaker:and that makes them feel heard and cared about. So those are the
Speaker:three reasons you want an email list and you don't want to rely solely on
Speaker:social media. But then let's talk about micro conversions. So
Speaker:email marketing is really powerful because of micro conversions.
Speaker:And so when you're going to sell somebody something, you need to take them
Speaker:through those five stages of awareness. The first stage is unaware. The
Speaker:next one is problem aware. So they become aware that they have a problem.
Speaker:The next stage is solution aware. Then it moves to product
Speaker:aware. So they're aware there's a product, they're looking at yours, maybe they're comparing
Speaker:it to other people. Then they become most aware and that's where they've become
Speaker:fully aware of how great your product is. And then there's
Speaker:buyer ready and that's where they're ready to hit the Buy Now button.
Speaker:And that's a very warmed and warm lead. But you
Speaker:can't just take people through that quickly. There's a lot of different
Speaker:psychological levers we need to take people through. And
Speaker:because our brains are wired to say no
Speaker:to no to things, we're scared. We don't know what this is unless
Speaker:it's a very urgent need that we need solved. If
Speaker:our sewer is backing up, we are not hesitating to find somebody to
Speaker:clean that up. We are getting on top of that right away. But if
Speaker:we're looking at investing $1,000 into a coaching program,
Speaker:our brain is going to say, is this really what we need? So
Speaker:it's very important to take people through the whole stages of awareness. Now,
Speaker:a really great email can take you through all five stages in one email.
Speaker:But most people, if you're going to be launching any kind of big
Speaker:product, you need to spend a couple of weeks moving people through the
Speaker:stages of awareness. And you do that through email marketing and through
Speaker:content. So once we get into
Speaker:helping people take those micro conversions, what we're doing is
Speaker:just helping them take a step with you. And the whole idea is to
Speaker:bring them to a decision point. We're not trying to manipulate anybody. We're
Speaker:not trying to shame anybody and say they need to be doing this thing or
Speaker:their life is going to suck and go down the toilet if they don't join.
Speaker:We want to bring them to a clear decision point. The kindest thing
Speaker:you can do for your customer is to get them off of the fence and
Speaker:have them say a yes or a no because then their mind
Speaker:is made up. That is so good. Oh my goodness. First of
Speaker:all, I love that we're talking about email marketing. Major goal for this podcast
Speaker:is sharing strategies that will help mompreneurs build
Speaker:their businesses sustainably. And what I found
Speaker:for myself, and even just in conversations, is that social media can be
Speaker:draining, especially for moms. And so all
Speaker:of the things that you said about the email marketing and why you need an
Speaker:email list, I'm starting to focus on my email list more because
Speaker:I'm finding it's just more sustainable to build that
Speaker:way versus having to show up on social media the way that the
Speaker:algorithm requires you to. Right? I love that we're
Speaker:talking about the email marketing piece. I know we haven't even gotten into
Speaker:your method, but you're already providing
Speaker:value and I'm taking notes in the emailing and you talking about
Speaker:segmenting. Kind of on the back end of what we do at the Mom CEO
Speaker:suite is automating business processes for
Speaker:mompreneurs. And email marketing is one of those things. And so
Speaker:creating the segments and all the sequences, that's very exciting. So when you're
Speaker:saying segmenting and tagging and all those things, yes, we have to do
Speaker:this. I know. I love
Speaker:geeking out on the nerdy stuff. Right. And I think what's really important too,
Speaker:some people feel really intimidated by email
Speaker:marketing because especially if you've been doing social. And
Speaker:here's another point too, on why I maybe want to be focusing on email marketing
Speaker:over social media, especially as a mom, is sometimes you
Speaker:get stuck on social media as soon as you are posting there, right? Then you
Speaker:get into the scrolling and the engagement and there goes an hour of your
Speaker:time and it's gone. And where are you going to get that
Speaker:back? Right? And then also it can feed into your
Speaker:comparison feeling like, oh, look at all these things people
Speaker:are doing here's, all the awesome things. I should be doing this, I should be
Speaker:doing that. No, shut all that noise off. I usually tell people who
Speaker:are starting out. Find one person in your niche who's super
Speaker:successful. Follow them. Try and be better than them,
Speaker:just in the little ways that you can do, but just follow one
Speaker:person because they've reached success. Follow them. You don't
Speaker:follow a million people. There'll be so many strategies to take your eyes off of
Speaker:things. Just really, really focus. So going back to email marketing,
Speaker:this is a place you want to invest your time because this is actually a
Speaker:conversation that you're having with your customers week in, week
Speaker:out. This is a thing that they get to see you.
Speaker:You should have a picture of yourself in your emails because this is
Speaker:going to build a lot of that know, like and trust. You should
Speaker:have a little bit of intimacy in the emails for yourself, especially if
Speaker:you're a personal brand and a little bit of stories happening in your life so
Speaker:that your customers kind of feel like they're going on a journey with you. And
Speaker:to your point about email marketing feeling overwhelming
Speaker:for your clients, how do you simplify email marketing? Or can you just give
Speaker:us some nuggets on how to simplify it and you can even go into your
Speaker:method? Yeah, I love my method because I've done
Speaker:email marketing for so long, and I've just found
Speaker:that most people would stumble over, like, I just don't know what to write
Speaker:about. So the truth is, you can take any story literally.
Speaker:Any story. It can be from brushing your teeth in the morning to a trip
Speaker:that you went on that was magnificent. Any story, and you could
Speaker:turn it into a sales email. So my story flow method
Speaker:follows story. We're going to start with a story, and then we're going to move
Speaker:into Flow. So that's an acronym for
Speaker:Flow. F is for feelings. So what we
Speaker:want to do first in our story flow method is we want to identify the
Speaker:feeling we want our customer to feel at the end
Speaker:of the email. So most of us have heard the quote, nobody
Speaker:remembers what you say, but they remember how you made them feel. You want to
Speaker:give them an experience when they're in an email, and you might be
Speaker:thinking like, oh my, like, I don't have the ability to create an experience here.
Speaker:Holly, what are you talking about? It's really just about the feeling you want people
Speaker:to have. So do you want them to feel inspired? Do you want them to
Speaker:feel like, I got to do this know, like urgent? Do you
Speaker:want them to feel angry, like you're planting a flag in the ground
Speaker:and like, join me. We are going to rebel against the system. Like, what is
Speaker:the feeling you want to leave your customer with? Then the
Speaker:next thing is, l learn, what do you want them to learn? And that's typically,
Speaker:what product do you want them to learn about? Or it can even be
Speaker:for content, where it's like, what blog post do you want to direct them to?
Speaker:So L is for learn and then O is for
Speaker:option or decision point. And so this is
Speaker:something I really love to teach people who are afraid of sales
Speaker:is that a lot of people feel like that sleazy
Speaker:salesman that we kind of all refer to, it's very cliche
Speaker:for a reason. Absolutely. But a lot of people think, well, I don't
Speaker:want to be that guy. But again, the truth is that really good
Speaker:persuasion is not manipulation. Persuasion is
Speaker:something that brings people to a decision point. It makes them see all of
Speaker:the options that are available to them. It shows them that this is
Speaker:actually a really good step for you, but it will bring them to the
Speaker:point where they have to make the choice. And so you leave the
Speaker:ball in their court after showing them all the incredible ways that their
Speaker:life can change. And then the w in story
Speaker:flow is wow. So we're going to want to wow our audience with a
Speaker:little bit of OOH and awe factor in our email. And that can be your
Speaker:design of your email. That can be emojis, that can be a GIF in there
Speaker:for some humor. There's different ways that you can add some wow factor.
Speaker:So I would love to show your audience right now with you, Felicia.
Speaker:We'll go through the story flow method and so you just
Speaker:can pick any story from your day today. Oh, okay.
Speaker:Today. So literally anything. Anything.
Speaker:I had breakfast with
Speaker:family. Okay, tell me about that. Well, I'm
Speaker:visiting family. Okay. Then we have other family who flew in
Speaker:from out of town I haven't seen in years.
Speaker:And so we're all here and
Speaker:we just had a little breakfast together. There's lots of cooking going
Speaker:on and nice hanging out. Okay,
Speaker:that's great. All right, and now what kind of product do you have available? Like
Speaker:what do you offer your listeners? So we offer
Speaker:SOP development and automation
Speaker:implementation. Okay. And so
Speaker:when that isn't in place for your prospect,
Speaker:how are they feeling about their business? They are
Speaker:feeling overwhelmed. They're feeling like they
Speaker:had to do all of the things. Like there's no
Speaker:organization getting them to the point where they don't
Speaker:want to be in the business. They're doing all of these tasks.
Speaker:Okay, great. So I've got a good story here. So I would drop
Speaker:the email, I'd start it right in the middle of the action, which
Speaker:is you at the table. And again, audience, I'm going off the
Speaker:top of my head. Obviously an email would be massaged and
Speaker:created much more better, but let's just go with it. So
Speaker:you're at the table. We'll start the story with, hey, pass the
Speaker:salt. I was so excited. This is the first time
Speaker:family from all over the country was sitting around the table. My heart was
Speaker:full I could just see everybody smiling. We were
Speaker:together. We were finally a family unit,
Speaker:even though we've been spread out to different corners of the world.
Speaker:Isn't your business a little bit like that sometimes? Don't you find that sometimes
Speaker:your system is often left field or you've got
Speaker:a process that needs to be developed? Do you know
Speaker:what it feels like when everything finally comes together?
Speaker:It's just like sitting around the table with your family. There's
Speaker:joy, there's laughter, everybody's getting along. And
Speaker:there's almost a little bit of a harmony happening at the table while you're passing
Speaker:things around. If you would like to experience that kind
Speaker:of SOP feeling in your business, then book
Speaker:a call with me today. That's so good. Right before
Speaker:you even started, I knew you were going to paint the picture
Speaker:in my head. I'm like, this is about to be so good. Yeah,
Speaker:I'm going to use that too. Totally. Take that
Speaker:email today, send it out. But you can see how it's like what
Speaker:we wanted to do is to identify the emotion. How did we want them to
Speaker:feel at the end? Well, we wanted them to feel that like, oh,
Speaker:my life could feel in harmony, my life could feel joyful,
Speaker:my business could feel joyful. So then we took those aspects of
Speaker:sitting around the table and when you haven't seen somebody for a long time,
Speaker:we would probably put in some elements of, like, I was smiling at uncle
Speaker:whatever, who I haven't seen in how many years? But we took
Speaker:the idea of when everything scattered and then comes together, that
Speaker:great feeling that you can have, right? So then what we did
Speaker:is transition that to your business. When everything feels scattered and you can bring it
Speaker:together, then look at the feeling you can have. You can have that
Speaker:joy. So that's how the story flow method works. You can take any
Speaker:story and if you can identify the emotion in it, you can
Speaker:identify what you want them to learn, like what is the product?
Speaker:You're going to bring them to that decision point, which in this email was,
Speaker:hey, if you want to experience that, book a call today.
Speaker:And then we wowed them. We put in a couple of fun little details. I
Speaker:would probably include some emojis as bullet points and things
Speaker:like that. So I just want to show people that it's very easy
Speaker:to take any story in your life and turn it into a sales message where
Speaker:you can talk very confidently to any
Speaker:prospect that. You no, that was really
Speaker:simple and no, you do what you say. You
Speaker:do excellent work. Thank you.
Speaker:Simplified email marketing for us today that is going
Speaker:to convert because I'm ready to buy something and nobody's even
Speaker:selling me anything. Well, I do have my
Speaker:course coming out soon, so I'll get you on the list. Please.
Speaker:Yes. No, absolutely. I love that so much. So
Speaker:is there anything else that you want to share related to
Speaker:copy conversion email marketing that maybe we
Speaker:missed or just any final tips you want to share with?
Speaker:One of the things that I get asked a lot is, like, I have not
Speaker:talked to my list in ages. What do I do? So I
Speaker:actually have an Instagram post that I actually have like, hey, just
Speaker:copy this and send it out. So the first thing is to just get over
Speaker:yourself. You haven't emailed them. Don't make it a thing. Don't make it like,
Speaker:oh, how do. I show back up? You just
Speaker:walk in with style. You just flip your hair over your shoulder
Speaker:like, I'm back. That's it. That's all you have to do. Just walk in
Speaker:and claim it. And in the email, you don't have to make this huge
Speaker:backstory, this apology like, hey, I'm back. Sorry, there was a back
Speaker:surgery and then my car got nobody cares. What they want
Speaker:to know is that you're going to show up consistently and that you're going to
Speaker:provide the value that they want. So I would just make it very
Speaker:clear in that first statement, say, hey, my name is Holly. I'm the
Speaker:conversion copywriter who likes to teach you how to make money with
Speaker:emails. I'm back. That's all I'd say. I'm
Speaker:back, period. Over the next couple
Speaker:of weeks, I will be dropping great tips every Tuesday,
Speaker:just checking in with you to see that you're still interested in email copywriting
Speaker:tips. Click yes, I'm in it, or no,
Speaker:unsubscribe. Great, I'll see you next Tuesday. And then
Speaker:you move on in your business, you don't make it a thing. You just get
Speaker:over yourself and you just put it out there. Oh, my
Speaker:goodness. I feel like we could keep this going on forever,
Speaker:but we want to get people into your upcoming course and to
Speaker:connect with you so they can have these conversations with you. So
Speaker:tell us where can we find you and what you have coming up?
Speaker:Yeah, so I have the storyful class that I'm releasing, and
Speaker:it'll be basically you can get it anytime, but I'll have
Speaker:all the funnel, bells and whistles on it for you guys. So that's at
Speaker:Hollyseewilliams.com, and then I hang out at Instagram quite a bit.
Speaker:I love hanging out there and I love having fun with it. I'm
Speaker:really being creative with it. So if you want to learn about
Speaker:email copywriting, come and hang out there. It's
Speaker:a lot of fun. And you can find me at the Holly C.
Speaker:Williams on Instagram. Love it. Thank
Speaker:you so much. So before we go, what
Speaker:departing words do you have for the mom in business who is
Speaker:looking to build her business sustainably? It's going to
Speaker:sound funny, but I'm going to say grieve. Grieve.
Speaker:The ideas you thought it was going to look like. Grieve what
Speaker:doesn't work for you. Because if you don't grieve.
Speaker:Them, they will kind of bully you.
Speaker:That sadness will bully you around with your decision making. You'll find
Speaker:yourself shrinking back or you'll find yourself making different decisions. Like
Speaker:just get honest with yourself and grieve what hasn't
Speaker:worked, what you wanted it to look like, and it doesn't.
Speaker:Once you've kind of done that, you can really, with both hands, grab onto what
Speaker:you have and steer it a lot better. Words of Wisdom
Speaker:holly thank you so much. This has
Speaker:been a very refreshing conversation.
Speaker:And connect with Holly, especially if you want to
Speaker:get your email marketing right. If you want to get conversions,
Speaker:connect with Holly. All of her information will be in the show
Speaker:description. Make sure you click those links. Thank you
Speaker:guys for tuning into this episode and we'll see you in the next
Speaker:one. Thank you for listening to the Mom CEO Suite
Speaker:podcast. If you enjoyed this episode, can you do us a favor?
Speaker:Leave a review on itunes and share with other moms in business
Speaker:like you, help us spread our message and empower others who are
