Ep 34. How I'm Driving Traffic to My Podcast Using a Bundle

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You are now tuned in to

the mom CEO suite podcast.

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I'm your host, Felicia,

wife, mom, and entrepreneur.

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In this podcast, I'll be sharing my

mompreneur journey along with strategies

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that will help you build your online

business operations in a sustainable way.

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The goal is to help you build a business

that fits into your lifestyle as a

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mom who values putting family first.

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We will also hear the experiences

and expertise of other moms

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with service based businesses.

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You'll get a peek into our journeys,

so you'll know that you aren't alone.

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Motherhood gets hard.

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Entrepreneurship gets hard.

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But together, we can do hard things.

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Welcome to the suite.

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Microphone Array (Intelr Smart Sound Technology for Digital Microphones)-1:

Hey friend, welcome to another episode.

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Thank you for being here.

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Today, I'm going to be sharing how I am

currently driving traffic to my podcast.

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There's a few things to that I'm

doing, but there's one strategy.

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That's new.

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That I'm actually still

in the middle of that.

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I, as I'm recording.

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This episode that I

want to share with you.

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So I'll get into that in a little bit.

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Um, but for those who may not know, I have

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this year, mainly the

second half of the year.

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I've prioritized, podcasting and email.

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As my main marketing

strategies for my business.

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, and I'm doing that because for me

as a mom in business who is working

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from home with the little one.

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So like, those are most

sustainable for me.

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For this season that I am in now.

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And I talk about this more in episode 24,

where I am sharing what I believe to be.

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, some effective marketing

strategies for mompreneurs.

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So if you want to check that out, the

link will be in the show description.

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, but.

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How am I currently driving

traffic to my podcast?

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Let's get into this strategy.

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That I mentioned that I'm sort

of in the middle of right now.

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So I recently.

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Accepted an invitation to

participate in a bundle.

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And this was my first time

participating in a bundle for those

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of you who don't know what that

is, it pretty much works like this.

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There's an organizer.

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And they gather.

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X amount of people I've

seen bundles that have.

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A smaller amount, like 10 people,

the bundle that I am currently

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a part of has 25 individuals.

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All of the individuals

contribute a resource.

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And everyone promotes the bundle.

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During a specified promo period.

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So the.

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Glenda that I'm participating in

now, the promo period was one week.

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I've seen them where it was shorter.

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Like four or five days.

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The organizer pretty much

sets the parameters for how

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the bundle will operate.

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And during the promo period.

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, someone who's interested

in these resources.

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They will sign up for

the bundle as a whole.

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And once they do that, then they will be

redirected to a web page where they're

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able to select which specific resources

out of the bundle they want to download.

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Now.

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There is pay bundles.

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There's free bundles.

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I've seen both of them.

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The one that I am

participating in currently.

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It's a free bundle.

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So the idea is, , people

who are signing up.

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They get these resources that they

would normally have to pay for.

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They get them for free only during

this specified promo period, they

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can sign up and then they'll only

have access to the bundle for.

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Uh, a certain timeframe it's like

30 days or something like that.

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Maybe it might be 45 days,

but there's an exploration.

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Period.

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One, when they can access the bundle.

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. So this again, I mentioned was my

first time participating in a bundle.

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I really did not know what to expect.

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In terms of people signing up

for my particular resource.

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And currently.

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, there's.

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Maybe, one more day left in the

promo period for this bundle.

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But so far, we've had about 115 people.

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Sign up for my resource, my resource.

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Is a training called how to use systems.

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To build a sustainable.

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Business.

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Now.

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I think those are amazing results.

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I, I didn't know what to expect,

but I didn't expect that that many

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people would sign up for the resource.

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And I think.

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It happens for a lot of different reasons.

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Just thinking through the whole process

and how the bundle was set up and.

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Who hosted the bundle by the way.

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, Andrea Singletary of mama term, I

preneur, she hosted this bundle and

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it was the social media detox bundle.

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And it's really how to build

a sustainable business.

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Without relying on social media.

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So I think the fact that it's

very much in alignment.

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With the messaging in my business.

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And the audience.

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Is the same audience as well, targeting

mompreneurs or moms in business.

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And also when I looked at

the resources there weren't.

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If there were any other, I missed it,

but I didn't see any other resources

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that were related to system specifically.

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And so I think all of those

things played a part into.

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Y participating in this particular

bundle has been successful.

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Those are just some things

for you to consider.

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If you are considering

, participating in a bundle.

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And, , you also have to think about,

you know, the type of person that is

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downloading free resources, someone who

was in the phase, in their business.

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Or someone who was willing to still DIY.

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Or do some done with you type of service?

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And their avatar fits within the

membership that I will be launching.

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So everything was very much

in alignment with this bundle.

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I'm very pleased with the results.

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So, how am I using this to

drive traffic to my podcast?

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I want the bag and what I did.

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With my resource, once people signed up.

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In my email marketing.

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Platform.

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Which has flow desk.

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And if you want to get 50% off

of your first year, I do have an

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affiliate link that you can use.

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But in flow desk, what I did

is, um, anybody who signed up.

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For this bundle.

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They will be tagged in my.

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Email list as the name of the bundle,

and then they will automatically

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be entered into a workflow.

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That's also a named for the bundle.

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So just so I can know.

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Who's who.

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They receive a series of emails over a

course of, I believe it's seven days.

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I'm not a hundred percent sure, but they

immediately will get their download.

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That they signed up for.

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And then a couple of days later,

what I've done, they get an email.

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And the email.

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Contains a link to a curated playlist.

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Now this is a playlist of podcast

episodes that I created in my.

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Podcast manager.

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I'm not sure exactly what they

call them, but I use captivate.

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, To host my podcast.

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That's what it is.

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I podcast host.

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And they have.

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A feature where you can create a playlist.

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And so I created a playlist

of my podcast episodes.

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That were related to the.

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Resource that I included in this bundle.

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So they are getting more

information, more value.

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, by listening to these podcast episodes.

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Again, without being charged

for any of this information,

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So with this bundle, not only have

I increased my email subscribers.

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But I've also used it as an opportunity

to drive traffic to the podcast.

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So these people, they are

interested in systems.

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They are interested in building

their business sustainably.

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I included podcast episodes that

specifically focused on those things

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and gave them more insight and

resources related to those topics.

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Now I have not done the numbers

yet because like I mentioned,

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we're in the middle of the bundle.

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I'm not sure how many people

are going to stay on the list.

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Or I haven't done the numbers in terms of.

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You know how many people listened.

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From this bundle.

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But it is something that

I'm going to be tracking.

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And it's a strategy that I

wanted to share with you.

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That's perhaps you can use

in your business in some way.

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Either exactly or modified.

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So that's one of the current ways that

I'm driving traffic to the podcast.

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Outside of that.

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Typically, what I do is weekly.

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I send out emails.

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I sent two emails per week, and one

of those emails is specifically.

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Designated for announcing

podcast episodes.

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And so everybody on my list will get an

email when a new podcast episode releases.

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And then in terms of social

media, I have specific days that

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I am sharing about the podcast.

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I usually share.

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The podcast graphic and then two

audio clips from the podcast.

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And so we've released

episodes on Tuesdays.

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So our promote on Tuesdays

promote on Thursdays.

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And then also on Saturdays,

those are the designated days.

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And any additional thing that I might

share on other days, that's just extra.

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I also, . There's different things

behind the scenes, in the business.

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For example, the podcast guests

. They have to fill out a form.

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As a part of the process for

onboarding once they complete the form.

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It redirects to my podcasts.

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Play your page.

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So there's a page where all

of my podcasts episodes live.

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So they're redirected to that page.

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Um, anybody who.

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Inquires about being a guest.

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They are also must they complete

the form are redirected to the page.

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If I have any type of event,

for example, the virtual

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networking mixer for mompreneurs.

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Once people sign up for that, again,

they're redirected to the podcast.

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Play your page.

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And so this is just.

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Uh, giving another opportunity for

people to know about the podcast.

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I also use flow desk too.

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Create a page of links and I

include the podcasts, play your

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page on that page of links.

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And I promote that link and my

emails, my social media, et cetera.

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So right now.

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Those are the main ways that

I am promoting the podcast.

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And of course, when we have

podcast guests, They receive promo.

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, graphics and audio to share

with their audience as well.

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And, uh, . Next year in 2024, I will be.

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, testing out some advertising.

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But I will share that

journey along with you guys.

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As I get to that.

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But I definitely want it to

come in and specifically share

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that bundle strategy with you.

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Let me know if this is something

that you're going to implement

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in your business would love to

hear how you also are driving.

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Traffic to your podcast.

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Feel free to shoot me a DM on Instagram,

and I will see you in the next episode.

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Thank you for listening to

the Mom CEO Suite Podcast.

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can you do us a favor?

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Leave a review on iTunes and share

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others who are at this intersection

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